PR Resources & Guides
Unlock expert insights, templates, and toolkits to accelerate your PR career.
How to Optimize your LinkedIn Profile
Is your LinkedIn optimized to get past AI and ATS (applicant tracking systems)? Before you apply, make sure your profile actually reflects what you do. Most PR/Comms pros build for their current job, not the next one. We recommend plugging your profile into our partner, Lilypath Job Seeker. It maps your LinkedIn against the job description you want and gives tactical steps to stand out to recruiters.
What is a Press Release and How do I Write One
Master the art of writing compelling press releases that grab media attention and effectively communicate your message to target audiences.
Press Release Distribution
Learn the best practices for distributing your press releases to maximize reach and ensure they land in front of the right journalists and media outlets.
Media Relations 101
Build and maintain strong relationships with journalists and media professionals. Essential strategies for effective media relations.
How to Build a Media List
Create comprehensive and targeted media lists that connect you with the right journalists, editors, and influencers for your PR campaigns.
Building Relationships with the Media
Develop lasting relationships with media professionals through strategic networking, personalized outreach, and consistent value delivery.
The PR Plan
Create comprehensive PR strategies and plans that align with your business goals and effectively reach your target audiences.
The Messaging Template
Create powerful and consistent messaging frameworks that effectively communicate your brand story, key messages, and value propositions across all communication channels.